I read this beauty trend forecast by Mintel Consulting; “Austerity chic” will make way for mood-enhancing make-up in 2010 alongside “naturally sourced” cosmetics and those enhanced by biochemistry and nano-technology advances.”
I love the idea that consumers are paying more attention to what they are buying. There’s an overall sophistication in beauty consumption. I will never forget pre-recession when I gave away a duffel bag of beauty products. That was then
Here are some beauty trends forecasted which are labeled “Mood Beauty”, “Nu Natural”, “Pro-Techt” and “Turbo Beauty 4G”. I know this might sound super scientific but in a nut shell “Mood Beauty” means we will be buying products that make us feel good or sleep better. That sounds good to me!
“Nu Natural” simply means that we will not only be satisfied with products being natural, but we will want to go further than that, preferring products that are organic. We will want to know of the products’ authenticity, provenance and local production.
“Pro-Techt” is a label coined that we want our beauty products to offer protection, not just from sun damage but also from physiological changes and man- made factors.
“Turbo Beauty 4 G” refers to the scientific advancement in biochemistry and nanotechnology. Nanotechnology is an idea I have been exploring. Basically, we are going to be drawn to products that work on a cellular level. I love this ideology. This is my 2010 mantra for Health, Diet and even fitness. I am improving my “Nano” There are certain foods that beautify on a cellular level; superfoods, coconut water, aloe vera, fresh fruit..
Overall, I love this forecast. I feel like it shows that we are evolving, we care what we buy and we have been heard. I hope that in 2010, every woman will be able to find her beauty fix. Happy New Year!!!